Grass Roots Farmers’ Co-op is a farmer-owned business specializing in regenerative farming and sustainably raised, grass-fed meats. They focus on delivering premium-quality, ethically sourced meat products to customers while supporting small farms and promoting better agricultural practices.
The Problem
An outdated website design that didn’t effectively communicate the brand’s unique selling points, such as regenerative farming and premium meat quality.
Low engagement and high bounce rates caused by cluttered navigation and unclear messaging.
Limited focus on the Co-op’s membership benefits, resulting in missed loyalty-building opportunities.
These challenges led to reduced customer trust and fewer conversions.
The Solution
MakeJump designed and implemented a high-performing Shopify store that improved user experience, increased engagement, and maximized sales.
A modern, image-rich design highlighting the freshness and quality of products.
Clear messaging emphasizing Co-op membership benefits and loyalty programs.
Enhanced product pages with high-quality visuals and streamlined filtering options for easy browsing.
Integration of customer testimonials and guarantees to build trust and credibility.
The Results
200% increase in online sales.
150% boost in customer engagement, with increased session durations.
40% reduction in bounce rates, indicating improved user experience.